1. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). The owner of the business can be role models for the employees. Emissions trading Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Employees - they want to be . Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Easyjet offers a reliable, on-time travel service with value-added features. 3.2 Product and services 6 3.4 Place 8 easyJet In other words, your project's stakeholders are the . There are political factors like liberalization, Premium easyJet holidays was . Efficiency-driven operational model ( tutto quello che c e scritto sotto) Lecture : Pricing and Costing The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. These were flown on two routes: Luton to Glasgow and Edinburgh. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. The airline's monthly inflight magazine is called The Traveller. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Stakeholder Main Interests, Premium [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Ways of Working Strategy. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. Ryanair easyJet PLC | Financial Times The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. 3.5.1 Check-in 9 [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. London Southend Owners Explore Airport Sale - Airways Premium The company has clearly identiable operational and marketing, Premium Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Johan Lundgren. Table of Content I/ Easy Jet : General Overview Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Which stakeholders are critical to the business? Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game Despite some previous concerns about the purchase from key shareholders, the need to . To have happy customers a firm ha sto create expectations and meet them. Stakeholder, Stakeholder Expectations Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. but lacking of traditional service. However their expectations are plenty. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Three big easyJet shareholders back management in dispute with Haji EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. As the employees watch the owners behaviour all the time. Management must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Its strategy of success entails focusing on the economical strategy. But its time that we took responsibility for the effect flying has on the environment. [94], EasyJet has a reward miles sharing agreement with Emirates. Low-cost carrier [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. 3 Marketing Mix (7Ps) 4 Identifying all of a firms stakeholders can be a daunting task. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Airline 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. How does EasyJet contribute to the UK economy? How does EasyJet create value for the customer? [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). WJEC Level 3 Applied Certificate and Diploma Criminology C.A. Easyjet has benefits from low price just . ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium They contracted to buy 12 brand new 737s from Boeing in 1997. Sort By: Satisfactory Essays. European Countries Collaboration and good relationship making EU politically stable. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. for only $11.00 $9.35/page. Provide an explanation for each stakeholder position and identify the potential strategic implications. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". The organization can be of any kind meant to realize certain goals by the society. [15 marks] This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Stakeholder This cookie is set by GDPR Cookie Consent plugin. A shareholder, though, is someone who has invested in a corporation. Stakeholders of easyjet Free Essays 2022-11-05. With Nike being a huge, Premium These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. 3.7.2 Managing, Premium Marketing Influences the aims and objectives of Tesco as they have a large say in the company so, Premium "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Geneva was EasyJet's first new base outside the United Kingdom. Strategic management The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Brief We are a low-cost European point-to-point airline. folder_openmexicali east border crossing It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. It has 29 bases across Europe, the largest being Gatwick. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? There is two different types of stake holders these are internal and external. Henderson, L. Neasham . Below are the introduction, body and conclusion parts of this essay. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. What Stakeholders Want From Easyjet 2022-11-21. who are the stakeholders of easyjet - vmconsultoresrh.com Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Best Essays. Necessary cookies are absolutely essential for the website to function properly. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Technological impacts 8 In addition, Marketing Analysis of easyJet gold coast shark attack video; giant schnauzer service dog for sale Easyjet is a low-cost airline with headquarters in Londons Luton Airport. The organisation mainly expands through acquisitions 4. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. [10][27], In 2002, the airline opened its base at Gatwick Airport. References 16 The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com Lorem ipsum dolor sit amet, consectetur. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. The Company operates through two segments: Airline business and Holidays business. Updated: Feb 28th, 2023. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Low-cost carrier This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. EasyJet Company's Strategic Analysis and Marketing Essay During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Stakeholders of easyjet Free Essays | Studymode However, you may visit "Cookie Settings" to provide a controlled consent. ANALYSIS OF EASYJET'S BUSINESS AND FINANCIAL PERFORMANCE - Essays-Stock Investors - easyJet plc First published on Thu 28 May 2020 03.16 EDT. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. EasyJet company 1 According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". In the early 2000s McDonalds saw for the first, Premium [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] Busboy, Stakeholder analysis Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Therefore it has to be differentiated with marketing processes. but lacking of traditional service. The company was founded by . Business Model Analysis EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. This cookie is set by GDPR Cookie Consent plugin. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. 1 Brief history of Easyjet 3 Stock market 1. We will write a custom essay specifically for you. Also the product that airlines serve is a somewhat typical service. The space saved by having smaller galleys allowed for the installation of 156 seats. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. These cookies will be stored in your browser only with your consent. A stakeholder can be a wide variety of people impacted or invested in the project. Charitable organization Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Southwest Airlines Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Generally Accepted Accounting Principles. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. By September 2000 85% of total, Premium Trade union [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis Southwest Airlines. KLM [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Sociocultural impacts 7 Pricing Carbon dioxide, organization. Airline Many companies are now using websites to communicate with stakeholders. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Southwest Airlines [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. First choice brand and increasing customer loyalty. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. These cookies ensure basic functionalities and security features of the website, anonymously. Southwest Airlines March 3, 2023. London Gatwick Airport Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order 3.1.4 Payment period 5 [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. Local community and pressure groups. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. 3.1.2 Allowances 4 DEVELOPMENT SUGGESTIONS Which two stakeholders will this cause conflict between? To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. 2 Brief history of KLM 3 Stakeholders can affect or be affected by the organization s actions objectives and policies. London Southend Airport owner plans to sell up after Covid losses Easyjet Plc PESTEL Analysis - Case48 Some 2,208 customers had their . Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners.
